I love seeing the soul-deep passion and purpose one has when they are in alignment with their unique abilities… and their “it”…
Can you see it?
It’s not just what they say, or even how they say it.
It’s not so much how they hold themselves.
And it’s not that focused and determined look in their eyes.
It’s ineffable. It’s their energy; their aura.
You can spot it most in music artists, simply because they lay it all out there for the world to see.
There’s no faking it. They either have it, or they don’t.
It spans across all music genres. From rap to alternative. Pop to folk.
This morning, a random video appeared on my Facebook Newsfeed. I am by far not a listener of folk music. Nothing against it, just not my thing. At all.
However, something compelled me to watch this video.
Maggie combined her passions, her experiences while hiking and traveling overseas, dance music, and a few other important ingredients into her folk music.
She created her own style; a style that has not been created or heard before.
It doesn’t matter if you or I like the song or not… What matters is if you can see “it”.
She has that incredibly rare spark that you sometimes see in people, if you happen to be looking for it.
What is “it” exactly?
It’s that perfect alignment between passion with unique creativity and ability.
After the song, Pharrel Williams speaks to this…
“You’re doing your own thing. It’s singular. It’s like when the Wu Tang Clan came out, no one could really judge it. You either liked it, or you didn’t. But you couldn’t compare it to anything else. And that is such a special quality – and all of us possess that ability. But you have to be willing to… to seek.”
You can see he has trouble finding the words at times. And it’s no wonder… You really can’t put your finger on exactly what “it” is.
It can be argued that everyone has it… That unique ability to align their soul with their passions and create their own unique style.
And that style can be in anything, from clothing, to music, to art, to website design, to writing, to any type of creative outlet.
And that is the key…
“It” emerges from allowing oneself to be true, open, and the use of one’s given or developed talents as an outlet.
Have you ever seen the TV show “American Idol”?
I’m not a TV watcher myself, but sometimes I’ll watch it the rare times my wife has it on. I actually enjoy it because you can sometimes spot “it” in the singers.
And if you can’t spot “it”, the judges make it extremely easy for you.
Every once in awhile, a singer will come up on stage, and even before they are finished singing the first word, all of the judges hit their button to turn their chair around. Boom.
They know that the contestant has “it” immediately.
It’s not so easy to spot in many other professions where the individual artist is in the background.
In business, we can think of people like Steve Jobs. Sir Richard Branson. And throughout history, you can find many others that had “it”…
In the video below, they call these people ‘the most influential people in history’…
All of these people had immense influence. Their work, their influence, and their ideas was their art. From music artists to martial artists, scientists to psychologists.
These people came from all walks of life, and they had one thing in common…
They were revolutionary.
Game-changers. Life-changers. Path-changers. Thought-changers and thought-leaders.
They revolutionized something. Whether it was the way we think or feel, culture, or some form of artistry, they harnessed “it” to change the world.
So the question is this…
Does this quality live inside each and every single one of us?
Does every human on this planet have a deeply embedded ability that has the power to massively influence, or even change the world?
It is impossible to know for sure.
Maybe a better question would be… Are there those on this Earth who are aware of their special internal power (it), but have yet to find their creative outlet in order to release their energy?
What if the record-shattering singer Adele was a writer?
What if Steve Jobs was a politician?
What if Bruce Lee found his outlet in singing?
What if Walt Disney was a painter?
What if Marilyn Monroe was an inventor?
Do you think that they would still have had the influence and revolutionary abilities if they were in a different field?
Or, do you think that they had found not only their “it”, but they also found their own unique outlet to express it?
I don’t know for sure, but something tells me that Bruce Lee did not have much of a singing voice.
Personally, I believe that they all had found their creative outlet that was in absolute perfect alignment with their unique abilities.
And for those rare, once-in-ten-generations type individuals, such as Leonardo da Vinci, he had multiple outlets that spanned across architecture, music, anatomy, painting, engineering, mathematics, sculpture, and many more.
Now stop and ask yourself these questions…
Do I have “it”?
Do I have some deeply embedded talent or skill that can positively influence the world?
What is my creative outlet?
Do I believe that I have “it”?
And do I believe that everyone has “it” – or is it only reserved for a select few that got lucky?
What if each and every single human being on this planet has their own unique “it”, but very few are willing to go on the journey to both unlock “it”, and also find their own creative outlet?
What if there are those who know that they have “it”, but constantly struggle to find their creative outlet and live their life in constant desperation and frustration?
What if there was a method that you could use today that would quickly unlock both your “it” and your exact creative path to express it?
Do you think that is possible?
What’s stopping you from finally getting out of your own way and running a pre-launch or launch to take that idea you have for a new product or business and turn it into a reality?
So many questions…
But maybe… Just maybe the more questions you ask yourself, the closer you’ll get to finding your unique “it” and creative path.
There is only one way for you to find out.
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Hello! I'm a marketing consultant, direct response copywriter, and product launch expert based in Houston, Texas. I've been marking online since 1999 and offer multiple services as a digital marketing agency that generate serious revenue for my clients.
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