His hands nearly shook as he wrote his goals down in the old, weathered notebook.
The cold was almost unbearable; the heat from the oven wasn't providing much warmth.
As he sat on the kitchen floor, writing his goals for coming months down, he paused for a brief moment to take inventory of his surroundings.
His small one bedroom apartment sat still, nearly empty of furniture, but full of memories of unfulfilled dreams, goals, and desires.
Stacks of bills lined the corner of his small desk off the kitchen.
Rent was two months past due, and he was just weeks away from having his car repossessed for non-payment.
A recent bank statement showed a negative balance, followed by multiple insufficient funds fees.
Broke and jobless. But certainly not broken.
From the outside, it would have looked like the end. As if all hope was lost and the string of past failed attempts of getting out of the hole was keeping him tied down indefinitely.
But he had other plans.
He looked back down at his notebook and looked down at his goals for the next 30 days and let a small smile appear on his lips.
For some, especially given the situation, the goals were laughable. Simply a fantasy of a life so far away from the life currently being lived.
But he had no other choice. Finding another dead-end job was simply not an option.
This was his last stand.
He then stood up, walked over to his computer and went to work...
Armed with a borrowed $500 and a diet of noodles and peanut butter sandwiches, he started writing a magical letter.
Now this certainly wasn't any ordinary letter. This was his first salesletter designed to go viral.
And it did.
He worked for 30 days straight; harder than he even thought was humanly possible.
And on day 31, he looked up to see that he not only met his goal he wrote in his old notebook, but he surpassed it.
The goal was to earn more income in one month than he had ever earned in a year prior. But most importantly, create a sustainable business that would get him out of the horrible situation he had found himself in.
Because of that one salesletter, the man's life was forever changed.
Because of that one salesletter, the love of writing sales copy was born.
And because of that one salesletter and pre-launch marketing campaign...
I am here today.
Hi. I'm Rob Hawthorne and the above is my true story about how writing one salesletter completely changed my life in ways that continue to unfold 13+ years later.
From meeting my wife to meeting many business partners and making new life-long friends.
Oh, and by the way, that one salesletter I wrote in 2003 was responsible for over $1,000,000.00 in sales in a single day: The day we launched.
You see, being a copywriter was never something I set out to do. In fact, the thought never occurred to me.
However, salesletters and direct response copywriting did fascinate me.
Years ago, before the Internet took off, I used to call all of the 1-800 numbers in all of the business opportunity magazines.
Almost every single day letters and packages would arrive in the mail.
For years I read salesletters covering all topics from 'get rich quick' schemes, investment opportunities, the latest hot products, and countless business opportunities.
Little did I know that reading hundreds and hundreds of direct mail pieces growing up would somehow teach me copywriting... But it did.
Since writing my first salesletter in 2003, I have written copy for hundreds of websites.
And that includes writing just about every single piece of copy for nearly a year (website, email, launch, etc.) back around 2006 for Dr. Joe Vitale through Nitro Marketing.
We generated millions in sales. I had a blast creating unique and attention-getting launches that drove insane amounts of traffic to our sites.
But things have changed. A lot.
Attention spans have shortened thanks to social media. Video salesletters now out perform traditional long-form salesletters in many markets.
However, there are many things that remain the same... Including using words (and videos) to influence the buying decisions of a target market.
And that's the copywriting game: To take a brand new visitor to your website by the hand and guide them through a hypnotic sales process.
Whether you sell products on Amazon, physical products, digital products, host live seminars, or you offer services, nothing is going to happen until you convince someone to buy what you're selling.
So if you're serious about increasing your website conversions and skyrocketing your business, you need a heavy-hitting copywriter to sell the hell out of whatever you're selling.
Settling for second best or trying to figure it all out on your own is not only a waste of time, but it's both losing you and costing you an incredible amount of money.
The ROI from hiring a great copywriter can be astronomical for your business.
So. Now you know the story behind how I became a copywriter, let's talk about you.
I'd like to get to know you and your project. Are you looking to hire a highly experienced copywriter?