Damn Facebook. I seriously wanted to put my head through the wall.
When I put my first Facebook marketing campaign together a few years back, I thought this game was going to be SIMPLE.
After all, how hard could it be to offer a targeted audience something you knew they wanted?
The first ad campaign I created was like a work of art.
The words and image flowed like the Nile river.
The campaign was dialed in like 9-1-1.
And the landing page was hotter than liquid gold.
When I finally made the campaign live... I expected clicks and orders to come in so fast that I would need to hire a team of bean counters just to add up my profits.
Long story short... it failed.
Talk about the ultimate ego-buster for a copywriter. I would have bet the farm that the campaign was going to be a massive success.
So I did what any other marketer would do... I began to test, test, and re-test.
And wouldn't you know it... I soon discovered that writing ad copy on Facebook was a bit different than 'traditional' direct response copy.
But once I finally uncovered a few Facebook copywriting tricks and tactics, clicks and conversions started coming in like wildfire.
There's definitely a learning curve to it.
The Facebook Ad Copywriting Game
At the time of this writing, I've run 105 of my own Facebook marketing campaigns.
And in total, I've written the copy for well over 200+ campaigns when you add up the Facebook ad copy I wrote for clients, business partners, and others.
Now I don't pretend to be some "Facebook Ad Guru" that sits on top of a mountain creating winning campaigns with a scroll and a feather pen.
However, what I do know is how to write compelling mini copy that is laser-targeted to your audience that produces taps and clicks.
Facebook Ad Copywriting Is Different.
It takes direct response copywriting to a whole... 'notha... level.
If you're marketing on Facebook, you know very well that sometimes the margin between a winning campaign and a failed campaign is just a single word or a tiny tweak.
To ensure you get the most taps and clicks on your sponsored ad, you need to unlock the winning combination for:
- The text copy
- The headline copy
- The copy for the News Feed link description
- Copy for the image or video
And that's only the first part...
The above doesn't take into account ensuring that you have your audience dialed in like a sniper locked in on his or her target.
Even then, there's still a very important piece to the puzzle...
Once you get people onto your landing page or offer, it's then all about how well your page converts.
So many moving parts...
So much margin for error...
So many places where you could miss the mark...
Are you prepared to leave it to chance that you'll get your offer nailed down on your own?
Or would you rather hire a Facebook Ad copywriter to nail down the copy of your ad for you to save you massive amounts of time, money, and head-into-desk frustration?