PRODUCT & COMPANY

LAUNCH CONSULTING

BY: ROBERT HAWTHORNE

YOU ONLY HAVE ONE SHOT TO LAUNCH
YOUR PRODUCT OR COMPANY. GO BIG.

COMPANY LAUNCH CONSULTING

Are you launching a brand new business that could use a massive boost in PR, buzz, and attention from your target customers?

Backed by over 2 dozen launches, we know what it takes to put your company on the map, bring in massive sales, and build a loyal following of fans. When you launch your company, go big.

PRODUCT LAUNCH CONSULTING

Is your company launching a new product and are you looking to generate the most buzz possible from both existing customers and new customers?

Backed by millions of dollars worth of products sold online across many industries, our product launch consulting services will rocket your sales.

You've got one shot. One opportunity to let the world know about your new product or company.

Why not shoot for the stars to create an epic company and story right out of the gates?

Why crawl into the marketplace when you can sprint and generate a massive buzz?

What you need is a company or product launch...

What you need is a launch plan and perfect execution. We can help you.

THE ART OF LAUNCH

Since 2003, we have been creating product and company launches for many of the top product creators, space agencies (Mars One), and companies.

Our launches span across many company and product categories, ranging from...

Nutritional products, SAS companies, direct selling companies, credit card processing, high-ticket events, online courses, crowd-funding campaigns, business opportunities, new inventions, cosmetics, online memberships, health, books, Amazon products, and many, many more.

Over the span of 13+ years and well over 2 dozen launches later, we have developed multiple strategies and unique processes on how to launch a new product and/or a company to generate both buzz and product sales.

Our string of successes range from: $1,000,000.00 in sales in 24 hours, $700,000.00 launch weeks, $300,000.00 launch weeks, and many other 6-figure launch weeks and 7-figure businesses launched.

Failed Launches = Immense Learning Opportunities

Just like NASA and other space agencies, over the years we have had our fair share of launches that either did not make it off of the launch pad, or worse.

The knowledge gained over the years have taught us exactly where the pitfalls are, what to watch out for on the technology side, what contingency plans to have in place, and so on.

Why do we even bring up our failures?

Because whether you choose to work with us or another product or company launch consulting company, make 100% sure you hire someone who has both successes, as well as failures in the past.

After all, would you feel comfortable getting onto a brand new plane from a brand new airline that has yet to test their planes?

Of course not.

Whether you are launching a new test rocket into space, or you're launching a new business, there are hundreds, even thousands of moving parts.

It takes trial. It takes error. But eventually, you learn exactly what's needed to get off of the launch pad and launch successfully.

Battle-Tested Launches Ready For Marketing Warfare.

Our launch strategies are battle-tested, proven, and designed to maximize each and every moment of your product launch, or your new company launch.

We know what works.

We know what technology options you have.

We know what can, and should be outsourced, as well as how to find the top providers.

Over the years we have built entire launches ourselves from the ground up - without outsourcing a single piece.

We wrote every single piece of copy. Created every outbound marketing piece.

We wrote every email. Created and produced every video. Connected all of the technology. And then managed the entire launch.

Over time, once we knew exactly what had to be done and when, we began to outsource some of the moving parts.

And later, we moved into a consulting role to further expand our launch consulting services.

We work with companies on exactly who is needed, what is needed, when it is needed, ideas and strategies behind the launch, the roll-out, the launch activities, as well as the critical post-launch activities that most people and companies miss.

Our product and company launches are designed to produce a massive ROI post-launch and lay the critical foundation to build your company and/or product on long-term.

Does your company need a launch consultant for your upcoming launch?

Let's find out. Click the button below for your free product or company launch consultation.

Pre-Launch Marketing Services

Are you a new direct sales or network marketing company preparing to launch your business and go into pre-launch? Then please...

STOP everything you are doing right now.

Over the past 13+ years, I have consulted and worked with many direct selling and networking companies on their pre-launch.

Additionally, I've developed highly specialized and proven systems that attract leaders to a company prior to going into a pre-launch. I've coined the term, "Alpha Launch" for this type of pre-launch marketing service.

Whether you are preparing to pre-launch your company, or you are already established and preparing to launch your products and opportunity into another country, we need to talk.

I not only have a very deep understanding of direct selling compliance, but I also have access to cutting edge pre-launch software that is not available publicly on the market.

This software can not only launch your company and opportunity, but it is also a highly viable option to run your entire direct selling or network marketing company on.

Before you make any final decisions on back office software vendors (I know all of them very well), be sure that you review the solution that I have access to first.

From commissions, to an easy-to-manage back office, tracking, reports, and more. The software is based in the cloud, it's rock-solid, and can handle any type of pre-launch traffic we can throw at it.

I've run more pre-launches than anyone in the industry... Or I'm at least in the top 3.

I don't say this to brag, this has just been my area of expertise for well over a decade and I know this world very well.

I not only understand the back-end technology and corporate methodologies, but I also know exactly how to market online and off-line to attract the core leadership you need for a successful pre-launch.

This is specialized knowledge gained from doing this a couple dozen times. From small budgets, to a multi-million dollar launch budgets, this is my wheelhouse.

And most importantly, I know exactly where and how pre-launches fail and how to prevent those failures.

This knowledge alone can save and make a new direct sales or network marketing company tens of millions of dollars, or more.

Lastly, I'm a #1 best-selling author on the subject of running a pre-launch on the distributor side, and was also heavily involved and interviewed many times for the content of another book on pre-launches and launches on the direct selling corporate side.

The ideal time we need to talk is pre-funding, so we can put your pre-launch into your business plan. (Almost all new companies miss this critical marketing component completely.)

However, if we missed that window, we still may be OK.

Let's chat. I guarantee that I can help you.

WHAT OTHERS ARE SAYING...

"Rob is the 3rd best copywriter in the history of copywriting. Joking aside, I went through a very rigorous and detailed hiring process after reaching out to my entire network (which is significant in our industry)…

We hired Rob. He is a breeze to work with, his copy gets people engaged and to take action. Ask Rob for my contact info and feel free to call me so I can rave more about him and your specific needs. I consider Rob not only our copywriter, I also consider him a trusted asset in our industry."

-- David Gonzalez, Founder of the world famous 'Internet Marketing Party' and 'Simply The Coolest'

"Rob is a tear-down-the-walls gorilla copywriter with power, punch, and speed like I haven't seen in decades. The guy is hungry, smart, fast, and nice, too. I love his work and am constantly impressed by him. I predict we won't be able to afford him in one year."

-- Joe Vitale, author of way too many books to list here, including "The Attractor Factor" and "Hypnotic Writing".

"I'm not easily impressed by so-called "copywriters" because I write my own sales letters that can be considered "killer sales letters". Well, that is what I used to think until I met you. I wanted to let you know that it's been a great pleasure to work with you during this past three weeks! You're professional, friendly, and a great friend too.

It's been completely amazing seeing the results of the new auto-responder series and sales letters you created for me (not to mention very profitable). Your writing literally made me want to buy my OWN product! Sounds crazy, but it's true! I highly recommend you to anyone who wants to EXPLODE his/her sales significantly.

From now on, I will no doubt outsource and leave the writing to someone who really writes killer sales letters and knows about his field -- YOU! I'm Looking forward to working with you again in the very near future!

--Bob Bastian, Internet Marketer & Product Developer

"I worked as the assigned Customer Success Manager for Act-On Software for a company that Rob was product launching. It was an amazing product line of total health and nutrition supplements. Act-On is a fairly robust marketing automation product and Rob had a very tight deadline to meet. We met many times over the next 45 days, during all hours day and night and even on the weekends to ensure the product launch would meet his clients requested time period. The product launch was successful and on-time! I am sure Rob was probably thoroughly exhausted by the end of it, but he never once complained, and was always upbeat and completely positive. I can't tell you enough what a great guy he is to get to work with. I would jump at the chance to get to work alongside him again.

There is not a doubt in my mind that whatever project Rob aligns himself with will be a hugely successful venture. Success follows those who strive to make a difference. Rob is one of those individuals."

-- J.P. Niemann, Senior Sales Engineer at Act-On Software, Inc.

"I worked with Rob from start to finish launching a brand new product on Amazon. From product research, to copywriting, to us making the product a multiple #1 best-seller, it was a blast working with Rob. He not only wrote all the copy for the Amazon listing, but he also wrote the copy for our product website and helped manage the Facebook marketing we did to have an uber-successful launch. I’d highly recommend hiring Rob to write the copy for ALL of your Amazon listings. He knows the game better than anyone I know!"

-- KC Frank, #1 Amazon Best-Selling Product Owner

"I’ve worked with Rob personally and have seen him do his magic in a half a dozen launches. He’s one of, if not the hardest working marketers and copywriters I know. (And I’ve been marketing myself for 20+ years.) When my wife and I decided to launch our own product on Amazon, Rob was the first person I went to - and I’m glad we did!

Using his suggested copywriting tweaks a year ago, we experienced a massive increase in sales for our Amazon product that continue to this day. We’re ranking for a many keywords we would have never come up with that are BUYER keywords. If you’ll looking for a true Amazon copywriting wordsmith or a copywriter to sell any of your products, Rob needs to be your first call!

-- Ken Hammond, Marketing Maverick & yoga product business owner

"If you are in need of copywriting, Rob comes highly recommended. You'll get a professionally written sales piece that can definitely increase your conversion rates and that's money in the bank. Your new copy will pay for itself over and over again with the increased results. Not only will you receive professionally written copy, but Rob will also work with you to make the changes you need as well as suggest improvements that you probably never even thought of. A wise investment for your business and highly recommended!"

-- David Christopher Ray, Internet Marketer & Product Developer

"Robert's work was head and shoulders above everyone else's. I had the bar set pretty high when he started. His copywriting blew me away! You can tell with one read that this is gonna CONVERT!?! I'm super excited to put the new copy on Amazon! I will hire Robert again as soon as we launch another product."

-- Mike C. (Owner of several #1 best-selling nutritional products on Amazon)

"This is my 2nd copywriting job so far with Robert. His copy is outstanding! Lot of research and thought put into the overall flow and purchasing behavior of customers. Not only is it well-written, but it's obviously written to make serious sales! Awesome job once again :)"

-- Mike C. (Owner of several #1 best-selling nutritional products on Amazon)

"Rob is clearly an out of the box thinker. He can provide standard solutions with ease but can also deliver so attention grabbing, action taking copy that can dramatically improve results. I recommend Rob to wake up your prospects, grab their imaginations and get them to reach for their wallets for you."

-- Dan Swanson, Marketing Consultant

"I know Rob better than anyone else because I'm his wife. I have not only seen how hard he works with his clients, but I have my own results to share as well! Rob wrote all of the copy for a product that I was selling online that lead to me being featured in Health Magazine, Disney, and my product being featured on a reality TV show. In addition, he has been my 'secret weapon' behind another one of my businesses which enabled me to go from zero to ranked #4 our of over 350,000 distributors in my company.

If you don't hurry up and hire him, I'll beat you to it for my next product!"

-- Rob's wife, Kristin

The Costs

Launch or company consulting engagements start at $19,995 per month, with a two month minimum.

Typical engagements include a revenue share for a contracted period of time once predetermined metrics have been met.

This ensures that you receive your initial investment back plus a high ROI from your launch.

Actual details vary per client and are discussed prior to engagement.

In some cases, we are open to discounted rates in exchange for equity in a company. This also opens the doors for ongoing launch and marketing consulting, which is especially helpful for cash tight start-ups.

ABOUT ROB

Being a superhero is no easy job. In between keeping the world safe for my son, I've been saving companies from poor marketing for over a decade.

Although I've been writing marketing copy professionally since 2003, my Internet marketing background dates back to 1999. From patenting new business models to generating 7-figures in sales in just 24 hours, I've battled many evil villains to protect and serve many clients.

Whether you need copywriting for your Amazon products, salesletters, direct mail pieces, or you're about to launch the next killer product, it is my mission to serve and produce excellent results.

Let's get... Let's get...

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