Look. I know that there are hundreds of other Amazon product copywriters out there who would love to get your business.
A lot of new copywriters get into the Amazon game because at first glance, this seems like an easy project…
I mean all we’re talking about is a headline, some bullet points, and a description, right?
They are wrong. Dead wrong.
Depending on the product or niche, the initial upfront research needed to determine the keywords, do the competitor research, the SEO research, etc. can take as long or longer to write the actual copy.
One really has to have their Amazon A-Game switched on.
Because they need to ensure that their sales copy not only reads well… but converts visitors into sales.
Now as I mentioned on my Amazon copywriting services page, you’ll find pricing for copy ranging anywhere from $25 to $1,995 per listing, and everywhere in between.
And then there are plenty of sites that make you contact them to get their ‘special pricing’.
Personally, I don’t hide from my pricing. To check out my pricing and any current specials that I may or may not be running, depending on when you read this, be sure to check out my Amazon page above.
Before You Hire ANY Amazon Product Copywriter…
Do not hire them until…
1. They can 100% prove to you that they understand how to write copy that converts into sales on Amazon.
2. They have years of experience writing direct response copy.
3. They have proof. Meaning, they can show you client’s product listings that they were the Amazon product copywriter for.
4. They have real-world experience selling FBA products on Amazon themselves. (This is a big one!)
5. They can honestly tell you that they have personally gone through one, or several of the big-ticket Amazon FBA courses or seminars.
6. They are active and/or follow Amazon groups to stay up-to-date on the best practices for selling products on Amazon.
7. They 100% guarantee their work.
For example, my guarantee is, “If within 30 days you are not completely satisfied with my copywriting for any reason whatsoever, I will do a complete re-write of your Amazon product listing for FREE, and have it over to you within 72 hours.”
I know you’re excited to get your Amazon product page live so you can start raking in the sales… Or, worst case, your current copy isn’t converting at all, and you need help ASAP to get those sales coming in…
But don’t go hog-wild and rush this process.
Selecting the right Amazon product copywriter can make or break your description page.
Whether it is me, or someone else, be sure you do your homework and research. Take a look around their website.
Does it look like they just tossed up a quick 1-2 page website to offer Amazon services cheap?
Can you find anything about who they are or their background?
Do they have an examples of content writing that you can review? (For a post to use as a comparison, you can check out the post I wrote about doing pre-launches and launches for products and companies.)
Especially today, it is a good idea to know who you are doing business with – and that whomever you hire can be trusted with the copywriting for your Amazon product listing page.
If you end up deciding that I’m a great fit for your project(s), awesome. I look forward to hearing from you.
If not, no hard feelings. Maybe we can work together on another project another day.
At the very least, I hope this helped you put on the brakes, and allowed you to take a step back and really think things through before you hire just any Amazon product copywriter to write the content for your sales page.
So… What’s your next step?