66 Days: The Path To Success In Network Marketing By Establishing The Right Habits

Let’s dig deep and find out exactly what it takes to become successful in the network marketing profession.  I’m talking really deep.  Deep into your brain and neural pathways to find out exactly what you need to do in order to get on the right path that leads to the achievement of your dreams and goals.  Because let’s face it, many come and go in our profession because they have dreams and goals, but few actually find the right path that they can run on to achieve them.

It ALL comes down to establishing the correct behaviors, otherwise known as habits.

Establishing the right habits is what will help you reach your personal and financial goals in network marketing faster than anything else out there.  If you ask people how long it takes to form a habit, you’ll often hear the answers 21 days, 28 days, or 30 days.  I always wondered where those numbers came from.  Was it based on some massive scientific study conducted by the worlds top scientists in some remote corner of the world?  Or was it based on exhausting research carried out for many years on tens of thousands of people that downright proved that it took anyone just 21-30 days to establish a new habit?

Interestingly enough, the “21 days to establish a new habit” was not based on science, or even studies for that matter.  It has been traced to a book written in 1960 by a plastic surgeon.  According to an article, in Dr Maxwell Maltz’s book, “Psychocybernetics” he wrote, “It usually requires a minimum of about 21 days to effect any perceptible change in a mental image. Following plastic surgery it takes about 21 days for the average patient to get used to his new face. When an arm or leg is amputated the “phantom limb” persists for about 21 days. People must live in a new house for about three weeks before it begins to “seem like home”. These, and many other commonly observed phenomena tend to show that it requires a minimum of about 21 days for an old mental image to dissolve and a new one to jell.”

network marketing habitsHis book sold like wildfire back then, and for some reason people gravitated to the 21 days and adopted that number as the time it takes to establish a new habit.  Well, they were 1/3 of the way there.

According to a study by University College London, it takes an average of 66 days to establish a habit.  For some people it took just 18 days.  But for others, who were still working on establishing a new habit by the end of the study, they were forecasted to establish a new habit by day 254.  So 66 days is the average that they published, and for the basis of this blog post, is the number we’ll go with.  But keep in mind that every body and every mind is different.  There will be those who can establish habits with ease (18 days), and those who have a hard time establishing a new habit (254+ days).

So what does this have to do with your network marketing business?

The short answer, everything.  Success in the network marketing profession, as in any other industry or profession on the planet, comes down to establishing the right habits.  And it’s the right habits are will help you achieve what you are setting out to accomplish in your business.

But let’s break this down even more for a moment in regards to establishing the right habits to become an expert in your chosen field.  In his book, “Outliners” Malcolm Gladwell often wrote about the “10,000-Rule”, which states that one must practice for 10,000 hours in order to become an expert and is the key to success in any field.  Take a look at doctors, artists, musicians, and business leaders who have practiced their trade for 10,000 hours.  They are on top of their game.  They are among the elite and often times the thought leaders in their chosen field.

Now the good news is that in network marketing, you do not have to put in 10,000 hours of practice to reach some very respectable income levels.  In fact, there are countless people who have achieved excellent part-time incomes within their first couple of months in their business.  However, reaching that 10,000 hour point will of course put you at the expert level – and then we’re more than likely talking stratospheric levels of income.

Like I said, it’s all about the habits you have.  Those who achieve success quickly in network marketing, even if they have never been in the industry prior, will typically already have the habits needed for success.  For example, there is a gentleman on my team who recruited someone new into the business a couple of weeks back.  This person had never been involved in network marketing previous and truly did not know too much about it.  However, he was a smart businessman and immediately recognized the beauty of this industry: leverage.  And the right leverage can create freedom; time freedom and financial freedom.

This new team member obviously had established the right habits because within his first week in the business, he arranged a conference call with over 35 people he knew so they could learn about the new MLM business opportunity with New Earth™.  And this was not your average call with “business opportunity seekers” looking to make an extra $500 a month.  The average income for each and every single person on that phone call was over $600,000 per year.   They all “got it” when it came down to what the network marketing profession could provide them with – freedom.  And based on their current profession, many of them had financial freedom, but they did not have time freedom.

So how did this gentleman move so quickly and get all of his A-lister friends and business associates onto a conference call about a new business opportunity?  He obviously has the habit of taking action on an opportunity QUICKLY wired in his brain.  He didn’t have to invest at least 66 days in learning new skills or daily actions in order to make this happen.  He had formed this habit previously.

So when it comes to your network marketing business, those who you recruit into your business will come from all walks of life.  All different skill levels.  All will have different habits.  Those who have or currently run businesses (or any other sort of entrepreneurial endeavor) will be those who will more than likely already have at least some of the habits in place to help them get into an excellent income quickly.  And there will be those who have yet to learn about or establish the right habits – but are eager to do so.

Let me ask you… Could becoming successful in network marketing be as simple as establishing your own positive habits and teaching others how to do the same?  I’d be willing to argue that this is one critical factor to your success – and the success of those in your business.  So what are the right habits that you must establish in order to become successful in network marketing?  Before we go there, I want to share the #1 WORST habit you or someone you sponsor may have that’ll turn your business upside down faster than anything else.  Watch this video by Eric Worre to learn more:

In the video above, Eric talks about complaining – and how some people blame other people, their upline, their company, distractions, time, this, that, and everything else.  I see being a complainer as a habit.  A terrible habit.  And recruiting complainers into your business is bad business.  I’m sorry, but it is.  I would not sponsor them because they are not only poison for your business, but they are for the company, and even the profession as a whole.  They will most likely end up complaining about you, the products, and the company to their friends (who are often complainers), and on social media sites like Facebook.  Many will go as far as complaining about the network marketing industry as a whole – and even go as far as saying that the whole industry is a scam.

A great way to see if someone is a complainer/winer that you recruited into your business, check out their Facebook page.  Oh yes, they are easy to spot.  You’ll see dozens of posts about them complaining about everything.  Other people, traffic, economy, government, food, service, and everything else under the sun.  You’ll often see a lot of comments on their posts because complainers hang with complainers.  They are the only people who will listen to them.

complainGot a complainer in your business?  Do an intervention before they suck up all your time as they are often time and energy vampires.  Have a talk with them about the network marketing profession.  Make sure they get and read Eric’s book, Go Pro.  And then make sure that they understand that their habit of complaining is not doing them or anyone any good.  Forming new and positive habits is what will help them get to where they want to go in network marketing.  And if they are not willing to change their ways, move on.  You have to.  No hard feelings, but see you later.  Come back when you are serious about creating a part-time or full-time income with me.

So yes, complaining is one of the worst habits because one will not only become successful in network marketing, they will have one heck of a time becoming successful in anything in life.  Positive people do not hang with complainers. Successful people do not hang with complainers.  If anything, I would make it a habit to stay away from complainers.  That’s one very positive step in the right direction that will serve you well in this profession.  So let’s flip this back to the positive as fast as we can here.  I feel like I need to wash my hands just typing about complainers.  Let’s move onto…

Establishing Positive Habits In Network Marketing

There is enough to talk about on this subject that one could write a book.  And there have been several written on this subject.  But to keep things simple, let’s just talk about a few of the critical habits one needs to establish in order to become successful in the network marketing profession.

1. Time for personal development - One of my mentors once told me, “You need to work harder on yourself than you do your business”.  Start your own 66 day challenge.  Do a self-inventory of your skills, fears, and strengths, and then commit to 66 days of personal development and then evaluate where you’re strengths and weaknesses are.  Continue down the path of strengthening your strengths and working on your weaknesses.  Start off with 30 minutes a day.  Listen to an audio book on the way to and from work.  Read a book about success, mindset, personal development, network marketing, etc. for 30 minutes before bed.  You’ve surely heard the saying that “Leaders are readers”, and that is surely true.

2. Talk to people about your business opportunity and products – Getting out there and talking to people comes easy for some, and for us introverts, it’s not so easy.  But either way, you have to go out there and just do it.  Develop the daily habit of exposing your business and products to as many people as you can each day.  Sound overwhelming?  Start with just one new exposure per day for 7 days.  Then bump it up to 2 exposures a day.   See how many exposures per day you can get up to by day 66.  This is one habit that will help you get to a full-time income faster than anything else you can do.  It’s all about the number of exposures, moving past the “no’s”, and pushing forward consistently and constantly.

3. Invitation and follow-up - This is the life blood of your business.  You must learn and master the skills of inviting and follow-up.  Invite others to check out your business opportunity, schedule a time when you can follow-up, and then follow up with them.  Follow-up may lead to a 3-way call with your sponsor.  Learn the system, practice the system, and follow the system.  Making the act of inviting and following up a true daily habit in your life will provide you instant access to the road leading to success in network marketing.

4. Teaching others – There is something called “the protege effect” that some colleges are now utilizing successfully – and they are proving students are performing better because of it.  In a recent article in the Fast Company, they say, “The result is a phenomenon called the protege effect: students who teach their study material to others perform better on tests than kids learning for the sake of learning.”  Whether you teach others through your own blog, on conference calls, webinars, one-on-one meetings, group meetings, or smoke signals, you are advancing your learning, understanding, and skills.

This blog post is a great example of this.  I woke up at 5:00 this morning and for some reason started wondering about habits.  I clearly remember one of my first thoughts this morning was wondering if it really took 21 days to establish a new habit.  By 5:15 I was researching online, learned some very cool things, and decided to share them on my blog.  In order to present the information, I had to dig even deeper, and then find ways to write it in ways that I felt would make the most sense to you.  This enhanced my learning and understanding by teaching it.  So yes, teaching others works.

Applying this to your network marketing business pays off in spades.  When you teach people on your team new ways of thinking, being, doing, marketing, living, building, sponsoring, customer-enrolling, etc. you benefit in multiple ways.  One, you deepen your understanding of what you are teaching.  Two, you better their life, and in turn, you provide them with things they can do now to enhance their business.  And three, as they enhance their business, you benefit both financially and from the satisfaction and pride for helping that person.  It’s truly a win-win-win-win-win scenario because they can now teach what they just learned to those in their organization.

I’ll stop there.  If you develop the daily habit working on, enhancing, and improving in the four areas above, you will very much be on the fast-track to success in network marketing.  Most of you are just 66 days of establishing the habits that will lead you to more success than you can even imagine in the network marketing profession.  Just 66 days.  Can you do it?


image credit.


  1. darryl says

    Great post Rob. I’ve always felt that 21 days to ingrain a new habit was a bit short. For myself, it’s always taken longer than that.

    As for the complainers, wow, great point, and definitely 100% truth. It’s why I stopped hanging out with complainers years ago. Misery loves company, and I prefer not to be miserable.

    As an introvert myself, #2 on your list above is definitely the hardest thing to do. Going out and being sociable, making new friends, getting out there meeting people, it’s the most uncomfortable thing I can think of.

    Of course, I have gotten a bit better at it since I’ve had kids…

    And as you say, it’s practically a requirement for being successful in network marketing.

    Anyway, thanks for the great post Rob!

  2. says

    Thanks for the kind words, Darryl! I wrote a post awhile back about network marketing and introverts, for us folks who struggle going out there and talking to folks. I’ve been pushing myself to do this as often as I can for months now and what they say is true… it does get easier and easier. It’s that first initial push (or pushes, sometimes MANY of them) that are the toughest: http://roberthawthorne.com/network-marketing-for-introverted-people-is-it-possible-to-succeed/

    Thanks again!

  3. Scott says


    Thanks for sharing this blog post and motivating us to work on developing positive habits and personal growth. I would add that you have to be persistent and not fight the process.

    I can very much relate this to physical activity and weight loss. Everyone hopes and dreams of being healthy and fit. But, you’ve got to spend time learning habits that will help get you there!

    I really enjoyed your blog and it will personally help to keep me moving forward, growing, and aspiring to reach my goals.


  4. Mike R says

    Wow…the book Pscychocybernetics is definitely a blast from the past! I read that book nearly 20 years ago and it was life changing. Thanks for reminding me. I pulled the book out and will read it again!

  5. says

    Mike – same here. I read it many years ago – not quite 20 though! Read it when I was reading everything Dan Kennedy – he had recommended it and I jumped on it!

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